Buzz Balls & Hype reports today on an early February roadblocking experiment:
Does Roadblocking work?
I ran one across 7 writing blogs for the launch of my column on Feb 1.
(…)
For the week before and after the Roadblock, Buzz, Balls & Hype averaged 309 page views per day.
Feb 1: 552 page views (+79%)
Feb 2: 504 page views (+63%)
Feb 3: 310 page views – back to normalNearly all the incremental traffic on Feb 1-2 came from linked referrals.
Of course, then there is this:
Roadblocking is obtrusive. You risk annoying potential customers who were trying to avoid your commercial in the first place. But in advertising, sometimes it’s better to get noticed than be nice.
So, yeah. Noticed or nice. What’s an author to do?
I ran one across 7 writing blogs for the launch of my column on Feb 1.


